When you have all the data,you are ready to build an action plan to execute and deliver your new product or service. The key point is to survey,survey again until you have the data you need to focus on this new opportunity. HAPPY NEW YEAR
Leadership for Entrepreneurs in Challenging Times
Entrepreneurs will need to locate the new opportunities in this difficult economic time. We are headed for a deep recession. I managed several businesses through the recessions of the early 80"s ,early 90's and today. Leadership is the key.
Tuesday, January 5, 2010
Welcome to The Year of Opportunity
A new year,a new decade and it looks and feels like a year for entrepreneurs to succeed. Why and How you ask, start by thinking of your top customers buy from you. I would suggest a survey via the web to get at new opportunities. Seek areas that you have strengths in and can deliver on and grow the business. In addition ,do some face to face interviews with key customers and look for the answer to the question,Why I buy from you and what will it take for you to refer me to others?"
Friday, September 4, 2009
The Entrepreneur's Guide to Successful Leadership -My Book
The Entrepreneur's Guide to Successful Leadership

Dan Goldberg, Don Martin
Book Code: C35288
ISBN: 0-313-35288-7
Praeger Publishers
Publication: 10/30/2008
List Price: $39.95 (UK Sterling Price: £22.95)
Availability: In Stock
Description: It's one thing to come up with a good business idea, and quite another to marshal the people, money, and other resources entrepreneurs need to make the dream a successful reality. That's why most businesses fail within the first two years. The Entrepreneur's Guide to Successful Leadership helps budding moguls make it out of the toddler phase of entrepreneurship and into adolescence and adulthood with confidence. A concise and practical guide to leading smaller enterprises, the book is based on a proven, nine-step model of effective leadership developed by Dan Goldberg--the founder of the For Eyes optical chain--and entrepreneur and educator Don Martin. Step by step, readers learn what real leadership looks like and how to lead and grow the successful enterprise. Creating a vibrant business starts with understanding who you are, say the authors, and then coming up with a vision, mission, and strategy. That's the easy part. The hard part is to execute the strategy in line with your dreams, while using effective, ethical tactics to establish the business and prosper. Seasoned hands, the authors make that job easier, while helping entrepreneurs understand what makes employees tick and helping them become their productive best. The hard work not only gets easier, say the authors--it pays off as entrepreneurs watch their fledgling businesses take graceful flight. This book is a treasure chest that provides key insights and methods in the form of real-life stories, humor, strategies, techniques, exercises, checklists, templates, and other resources. Each illustrates in a unique way how good leaders achieve powerful results. Many books on leadership are gimmicky. The Entrepreneur's Guide to Successful Leadership focuses--in clear, simple, and direct terms--on the essential fundamentals, the "blocking and tackling," required for business success.
• Endorsement From Stephen J. Andriole, Ph.D.,
Thomas G. Labrecque Professor of Business,
Villanova School of Business: The Entrepreneur's Guide to Successful Leadership is the handbook for start-up leaders. It is a comprehensive analysis of what it takes to lead young companies through their childhoods into adolescence. Dan Goldberg and Don Martin focus on the entrepreneur from the inside out. The focus on personal skills, motivations, values and ethics-as well as the realistic focus on mistakes that entrepreneurs often make-combine to make this book a must read for budding or serial entrepreneurs. Ultimately, the book helps entrepreneurs understand what they need to know about themselves-and their partners-to make their businesses successful. All in all, an incredible resource for those obsessed with founding or growing companies.
• Endorsement From Chris DiCostanzo,
President and CEO Songbird Hearing, Inc: This quintessential guide to help entrepreneurs take their businesses to new heights. This book spells out the process for growing a business in a concise and user friendly manner. Whether you're just starting out or well on the road to growing a successful enterprise, this book is a must read.
• Endorsement From John W. Goldschmidt, Jr.,
Chairman, Intellectual Property Group
Dilworth Paxson LLP: A great resource for any entrepreneur who wants to start a new business or take their existing business to higher levels. Dan Goldberg and Don Martin walk the walk and talk the talk. This book is different than most works on the subject because Dan and Don have actually done, and continue to do, what they write about. Presented in plain language, it's an easy to read, enjoyable book packed with information and guidance that entrepreneurs can put to immediate use.
CLICK HERE TO GO TO http://www.greenwood.com/catalog/C35288.aspx
Book Code: C35288
ISBN: 0-313-35288-7
Praeger Publishers
Publication: 10/30/2008
List Price: $39.95 (UK Sterling Price: £22.95)
Availability: In Stock
Description: It's one thing to come up with a good business idea, and quite another to marshal the people, money, and other resources entrepreneurs need to make the dream a successful reality. That's why most businesses fail within the first two years. The Entrepreneur's Guide to Successful Leadership helps budding moguls make it out of the toddler phase of entrepreneurship and into adolescence and adulthood with confidence. A concise and practical guide to leading smaller enterprises, the book is based on a proven, nine-step model of effective leadership developed by Dan Goldberg--the founder of the For Eyes optical chain--and entrepreneur and educator Don Martin. Step by step, readers learn what real leadership looks like and how to lead and grow the successful enterprise. Creating a vibrant business starts with understanding who you are, say the authors, and then coming up with a vision, mission, and strategy. That's the easy part. The hard part is to execute the strategy in line with your dreams, while using effective, ethical tactics to establish the business and prosper. Seasoned hands, the authors make that job easier, while helping entrepreneurs understand what makes employees tick and helping them become their productive best. The hard work not only gets easier, say the authors--it pays off as entrepreneurs watch their fledgling businesses take graceful flight. This book is a treasure chest that provides key insights and methods in the form of real-life stories, humor, strategies, techniques, exercises, checklists, templates, and other resources. Each illustrates in a unique way how good leaders achieve powerful results. Many books on leadership are gimmicky. The Entrepreneur's Guide to Successful Leadership focuses--in clear, simple, and direct terms--on the essential fundamentals, the "blocking and tackling," required for business success.
• Endorsement From Stephen J. Andriole, Ph.D.,
Thomas G. Labrecque Professor of Business,
Villanova School of Business: The Entrepreneur's Guide to Successful Leadership is the handbook for start-up leaders. It is a comprehensive analysis of what it takes to lead young companies through their childhoods into adolescence. Dan Goldberg and Don Martin focus on the entrepreneur from the inside out. The focus on personal skills, motivations, values and ethics-as well as the realistic focus on mistakes that entrepreneurs often make-combine to make this book a must read for budding or serial entrepreneurs. Ultimately, the book helps entrepreneurs understand what they need to know about themselves-and their partners-to make their businesses successful. All in all, an incredible resource for those obsessed with founding or growing companies.
• Endorsement From Chris DiCostanzo,
President and CEO Songbird Hearing, Inc: This quintessential guide to help entrepreneurs take their businesses to new heights. This book spells out the process for growing a business in a concise and user friendly manner. Whether you're just starting out or well on the road to growing a successful enterprise, this book is a must read.
• Endorsement From John W. Goldschmidt, Jr.,
Chairman, Intellectual Property Group
Dilworth Paxson LLP: A great resource for any entrepreneur who wants to start a new business or take their existing business to higher levels. Dan Goldberg and Don Martin walk the walk and talk the talk. This book is different than most works on the subject because Dan and Don have actually done, and continue to do, what they write about. Presented in plain language, it's an easy to read, enjoyable book packed with information and guidance that entrepreneurs can put to immediate use.
CLICK HERE TO GO TO http://www.greenwood.com/catalog/C35288.aspx
Monday, August 31, 2009
WRITE TO COMMUNICATE-THINK THANKS
In the world we live in today,it is important to write to communicate.We need to take more time to say"Thank you" to all the folks that make our world work. A few short sentences will mean a great deal to the reader in these difficult times. When we write to communicate, we unleash a thinking process that can create some powerful insights.
Take 5 minutes to think thanks and write someone to tell them .
Tuesday, May 12, 2009
Building a "PITCH" for clients
Building a 10 slide "PITCH" for a client is a great way to start a consulting session. It shows the client that you understand their business. More important it gets them to think about how someone outside the business sees them. This is a great process for building a new strategic marketing plan for clients. I had a great day with this last week and wanted to share.
Sunday, January 4, 2009
TIME TO THINK ABOUT STRATEGIC PARTNERS
HAPPY NEW YEAR! Its time to rethink or think about strategic partners in 2009. I did this to survive and thrive through the 1982 and 1990 recessions. Start by visiting your mission and vision a develop a short list of potential partners. Once you have the list start to work them with a PITCH which paints a positive picture of win- win.
Make sure your decision is based on what the "new" reality will be and make sure do do no harm to your long term vision for your business. For more info visit our leadership blog at http://leadershipforbusiness.blogspot.com
Sunday, December 14, 2008
BRIDGE LOAN TO AUTO INDUSTRY
Washington politicians need to support a bridge loan to the auto industry. 1 in 10 jobs in America will be hurt if the Big 3 fail
Sunday, November 30, 2008
Entrepreneural Leadership Tips
The business leader needs to rethink the vision of the company. The old vision may not work in this current environment. You must have a vision that compels action and get your whole team on board. Think about a session with all your employees on the vision and strategies to get through the current recession. An outcome will be a new "Pitch" for your business. I cowrote a book with Dan Goldberg that just came out and we focus on vision as one of our Nine Step Leadership Model- check it out on -http://leadershipforbusiness.blogspot.com
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